Substack vs Two Shares
Substack calls the difference a platform fee. We call it yours.
A real creator. Publicly shared numbers.
GROSS REVENUE
$119,000
TAKE-HOME
$68,000
Gap: $51,000 — 42.8% of gross
$1,000/mo
Substack keeps
$135
You keep (Substack)
$865
You keep (Two Shares)
$1,000
$3,000/mo
Substack keeps
$405
You keep (Substack)
$2,595
You keep (Two Shares)
$3,000
$10,000/mo
Substack keeps
$1,350
You keep (Substack)
$8,650
You keep (Two Shares)
$10,000
Why Substack can't change this
Substack's business model is the 10%. They've raised hundreds of millions of dollars against the assumption that they'll take a cut of every paid subscription, forever.
At $10k/month, you're paying Substack $1,000/mo — $12,000/yr — for infrastructure that costs them pennies to run. The fee isn't covering costs. It's their margin.
The fee is structural, not accidental.
Common questions
Can I use Two Shares alongside Substack?
Yes. Add your Two Shares link to your Substack bio, your email footer, your X profile. Your Substack stays exactly as it is. Two Shares handles direct supporter payments separately — no migration, no disruption.
Do my Substack readers need to do anything?
Only if they want to send you money directly. Your Two Shares link is for supporters who want to pay you outside the subscription model — tips, one-time payments, collab contributions.
Is Two Shares really $0 for creators?
Yes. Supporters add a 5% access fee on top of what they send. You receive 100% of the intended amount. No platform cut. No monthly fee. No hidden anything.